Questions
A B2B GTM (go-to-market) agency builds the system that turns a cold market into pipeline: prospect data, outbound, paid media, CRM and conversion, and increasingly AI roles. Empra Labs runs these as owned pipeline infrastructure rather than rented tools, so deliverability, data and results compound instead of resetting each quarter.
A B2B lead generation agency finds the right accounts, reaches them through outbound and paid channels, and turns interest into booked calls and pipeline. Empra owns the sending infrastructure (domains, dedicated IPs and data) and holds a measured 7.4% cold-email reply rate, with a human reviewing anything customer-facing.
Lead generation captures buyers who are ready now; demand generation creates and warms future demand through content and paid media so the market knows you before they need you. A complete B2B GTM motion runs both. Empra builds the data, outbound and paid media layers that feed each.
Pricing depends on the motion and scope, so engagements are scoped per company rather than sold as a fixed package. Most are a monthly retainer tied to the systems we build and run. Book a call and we will scope your data, outbound and conversion gaps and what closing them is worth.
Yes. Empra Labs is built for B2B founders and GTM teams in the UK and Europe, and our outbound infrastructure is set up for UK and EU sending, consent and deliverability rules. We have generated over £60M in pipeline and £8M in MRR for 40+ B2B teams.
Two things. We own the infrastructure (domains, dedicated IPs and data) instead of renting fragmented tools, so reputation and data compound. And we deploy AI as a supervised role with a human gate, not an unattended bot. Process first, AI second.
What we do
Start with one problem. Build into a system. Hire us for a single service, or bring us in to connect the whole GTM process.
GTM Motions
The work we run and improve.
Start with one problem. Build into a system.
AI Systems
The roles, workflows and tools we build around the work. Small agents, clean data and human review, so AI runs itself with a person steering it.
A GTM function you own, that runs itself with a person steering it. We enhance your people, we never replace them.
Two ways to own it: we run it for you, or you own it outright.
Roles include AI Account Researcher, AI Social Media Executive and AI Proposal Assistant.
Book a 15-minute call and we will look at where your growth is leaking and what to fix first.
Book a call