Empra Labs

GTM motions

Data & ResearchKnow who to target, why they matter, and how to reach them.OutboundReach buyers directly: email, LinkedIn, SMS, multi-channel.Paid MediaCreate demand through LinkedIn, Google and Meta ads.CRM & ConversionTurn interest into qualified pipeline.

AI systems

AI RolesRole-specific AI systems. AI Social Media Executive, AI Account Researcher, and more.TrainingTeach your team to use AI, tools and GTM systems properly.

Software: ReplyLabs

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By industry

ManufacturingModern sales systems for industrial and B2B makers.B2B SaaSBetter outbound, cleaner data, sharper campaigns.FintechCareful, well-run growth with a higher bar for trust.EventsSponsor, exhibitor and attendee pipeline.

By GTM stage

Founder-Led GTM1 to 10. We run it with you.Team-Led GTM11 to 40. We build the system.Growth-Led GTM40+. We train your team.
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Trusted Partners & Certifications

The tools and partners behind the work

Notion logo
Notion
Instantly.ai logo
Instantly.ai
HubSpot logo
HubSpot
Salesforce logo
Salesforce
Apollo.io logo
Apollo.io
Claude logo
Claude
OpenAI logo
OpenAI
n8n logo
n8n
Apify logo
Apify
Bright Data
Bright Data
Supabase logo
Supabase
PostHog logo
PostHog
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EmailBison
Empra Labs

GTM, rebuilt for the AI era. We rebuild the work behind growth: data, outbound, paid media, CRM, conversion, AI roles and training.

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  • Data & Research
  • Outbound
  • Paid Media
  • CRM & Conversion
  • AI Roles
  • Training

Solutions

  • Manufacturing
  • B2B SaaS
  • Fintech
  • Events
  • ReplyLabs

Company

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    Solutions/Founder-Led GTM

    Solutions · By GTM stage · 1 to 10 employees

    Founder-Led GTM

    Your outsourced GTM engine, until you have a motion worth handing back.

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    Three stages, three kinds of work

    Stage 1
    Founder-Led1 to 10 employees
    Stage 2
    Team-Led11 to 40 employees
    Stage 3
    Growth-Led40+ employees

    Who it is for

    Founders and tiny teams of 1 to 10, where the founder is still the GTM team. Pre-repeatable: a few deals closed on hustle and warm intros, but no system that brings the next ten in without you in every conversation.

    At this stage you are the sales team, the marketing team and the product. There is no repeatable motion yet, the budget is tight, and every wrong bet costs runway you cannot get back. We come in as the GTM engine you cannot yet afford to hire, find the buyers worth chasing, and prove a motion you can scale or take back.

    How we work with you

    Run it with you

    Mostly done for you. We operate as your outsourced GTM team and do the hands-on work, while you stay close enough to learn the motion and keep the founder voice in every message. When it works, you decide: we keep running it, or we hand it back.

    What we do at this stage

    01

    Find the ICP worth chasing

    We pin down who actually buys, build the target list, and cut the accounts that would only waste your runway. A sharp list beats a big one at this stage.

    02

    Stand up outbound and data

    Owned email infrastructure, clean enriched data and researched, personalised outreach that sounds like a founder, not a sequence. Built so your domain stays protected.

    03

    Land the first reference customers

    We work the conversations to first real traction: the early logos and case studies you will sell the next hundred deals on.

    04

    Prove a motion you can keep

    We turn what works into a documented, repeatable motion, then hand it back or scale it. You are never locked in to keep us.

    What is included

    ICP definition and target list build
    Dedicated sending domains, separate from your primary
    Personalised outbound sequences with founder voice
    Human review on every reply, no auto-send
    CRM setup or integration with your existing system
    Weekly performance reporting
    Documented motion you own at the end

    What you walk away with

    A defined ICP and a target list you can actually work, not a guess

    A live outbound motion on owned infrastructure, booking real conversations

    First reference customers and a motion you can scale or take back in-house

    Run it for you, or build it into you

    Keep us running it, or take it back in-house.

    When the motion proves out, you choose: we stay on as the team running the engine, or we document everything, train you up and hand over the keys. Both options end with something you own.

    See how outbound works

    What we bring

    The right work for where you are.

    Data & ResearchOutboundCRM & ConversionAI Roles

    Want to see this in practice?

    Real results from real teams. No invented benchmarks.

    Read the case studies

    Ready to build a motion that compounds?

    Book a 15-minute call. We will tell you what to fix first and what it is worth to fix it.

    Book a call