An AI Role is a sales or marketing function — like an AI SDR or AI account researcher — built on your data and stack that runs the repetitive work itself, with a human steering it. You own it; you're not renting a black box.
No. We build AI to take the fast, repetitive work off your team so they focus on judgment and relationships. A person stays in the loop on every decision that shapes results.
Common ones are an AI SDR, AI account researcher and AI social media executive, but the role is shaped around your process. It runs on your CRM and data, not a generic external tool.
You own it. It's built on your stack and your data, so it keeps working and improving with your team rather than locking you into someone else's platform.
AI system · The flagship
An AI Role is a sales or marketing function that runs itself, with a person steering it. We don't replace your people. We give them a team: focused AI specialists, built on your stack, that one of your people runs.
What we actually do
We don't sell a tool and wish you luck. We are GTM operators. We come in, map a real role, and build it on your stack: a focused agent for every task, human review wired in, owned by you.
We pin down a real function and the tens of small tasks inside it.
A focused agent for each task, wired into your data and tools.
A person on every step that reaches a customer.
You run it, or you own it outright. Either way it is yours.
Why it matters
On one side, autonomous "AI employees" that overpromise, hallucinate and burn your brand. On the other, copilots and agent builders that hand you a blank canvas and walk away, which is why most never reach production.
We build the thing nobody else will: a role you own, built for you, with a person steering it.
What makes it different
Two options, your data, your stack. The one thing no rented tool can offer.
Small accountable agents, not one big bot that drifts off-piste.
Nothing reaches a customer without human review.
We enhance your people. We never replace them.
Enhance, never replace
You don't fire your marketing lead. You promote them. They become the head of a team where the social, paid, content and reporting specialists are AI functions they steer. One person ships the output of a department, and keeps the judgment, the voice and the accountability.
You won't replace the team you have. You'll stop needing to hire the team you were about to.
The team they never had budget to hire, built for them, on your stack.
Ownership, your call
You can own it outright. Most choose to have us run it. Either way it is yours, never a black box you cannot leave.
It runs on our infrastructure, you own your data, monthly. We maintain and improve it. The low-lift way in.
We build it into your stack. You keep everything and can run it without us. The fullest version of owned.
A few we build often
A starting point, not a menu. The deepest ones are bespoke, built for your business and your stack.
Go deeper
Common questions
A scoped function built from small, focused agents, each doing one task in that function. An AI Account Researcher, for example, enriches and prioritises your target accounts every week. A person on your team reviews the output before it goes anywhere near a customer.
AI SDR tools are rented software. An AI Role is infrastructure you own, built on your data and your stack. It cannot be turned off by a vendor price change, and it does not send unattended. A person steers every step that reaches a prospect.
No. The framing is promotion, not replacement. Your marketing lead becomes the head of an AI team they steer. One person ships the output of a department, and keeps the judgment, the voice and the accountability. You stop needing to hire the team you were about to.
Two options. Managed: it runs on our infrastructure, you own your data, we maintain it monthly. Owned: we build it into your stack and hand you the keys. Either way the system, the data and the IP are yours. You can walk away from us and it still runs.
A focused first role, scoped tightly, typically reaches production in four to six weeks. We map the role, build the agents, wire in human review, and run a live test before handover. More complex multi-role systems take longer and are scoped at the brief stage.
AI Account Researcher, AI Lead Qualification Analyst, AI Social Media Executive, and AI Proposal Assistant are the most common starting points. The catalogue page lists all of them. The deepest builds are bespoke, mapped to a function that already exists in your business.
A function for less than a hire, that you own. Book a 15-minute call and we will scope the first AI Role worth building.