Empra Labs

GTM motions

Data & ResearchKnow who to target, why they matter, and how to reach them.OutboundReach buyers directly: email, LinkedIn, SMS, multi-channel.Paid MediaCreate demand through LinkedIn, Google and Meta ads.CRM & ConversionTurn interest into qualified pipeline.

AI systems

AI RolesRole-specific AI systems. AI Social Media Executive, AI Account Researcher, and more.TrainingTeach your team to use AI, tools and GTM systems properly.

Software: ReplyLabs

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By industry

ManufacturingModern sales systems for industrial and B2B makers.B2B SaaSBetter outbound, cleaner data, sharper campaigns.FintechCareful, well-run growth with a higher bar for trust.EventsSponsor, exhibitor and attendee pipeline.

By GTM stage

Founder-Led GTM1 to 10. We run it with you.Team-Led GTM11 to 40. We build the system.Growth-Led GTM40+. We train your team.
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Trusted Partners & Certifications

The tools and partners behind the work

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EmailBison
Empra Labs

GTM, rebuilt for the AI era. We rebuild the work behind growth: data, outbound, paid media, CRM, conversion, AI roles and training.

Services

  • Data & Research
  • Outbound
  • Paid Media
  • CRM & Conversion
  • AI Roles
  • Training

Solutions

  • Manufacturing
  • B2B SaaS
  • Fintech
  • Events
  • ReplyLabs

Company

  • About
  • Team
  • Case studies
  • Blog
  • Resources
  • Careers
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    Paid MediaOverviewLinkedInGoogleMetaBook a call

    Paid Media · Retarget and remind

    Stay in front of every buyer LinkedIn warmed up.

    Meta is the cheapest place to stay seen. We run relentless retargeting between every LinkedIn touch, plus low-CPM demand where your buyers actually scroll, so the buyers you warmed up never quietly forget you.

    2.4%avg CTR
    5.2xretargeting ROAS
    £6.40avg CPM
    Book a call See the LinkedIn playbook

    The role

    Meta is the cheapest way to stay seen.

    A buyer rarely converts on the first LinkedIn touch. Meta fills the gap between those touches with retargeting ladders that keep warm buyers seeing you, so the demand LinkedIn created does not fade before they are ready to act.

    On top of that, low-CPM top-funnel demand puts you in front of the wider ICP where they actually scroll. Cheap reach that feeds the rest of the system, then brings those people back at a fraction of the cost of any other channel.

    Reach you can afford. Buyers you keep bringing back.

    How we run it

    Relentless retargeting, tied to pipeline.

    Retargeting ladders off every signal

    Site visitors, video viewers and lead-form engagers each get their own audience and their own message, so warm buyers keep seeing you between LinkedIn touches instead of going cold.

    Creative-led demand for the feed

    Ads built to be scrolled past slowly, not skipped. Hook-first video and static made for how the ICP actually consumes Meta, not lifted from a LinkedIn campaign.

    Cost-efficient CPMs

    Meta is the cheapest place to stay seen at scale. We keep the CPM low and the frequency sane, so reach compounds without burning the audience out.

    Strict pipeline attribution

    Spend ties to revenue, not vanity reach. We track Meta back to sourced and influenced pipeline so the budget earns its place next to LinkedIn and Google.

    The proof

    Cheap to reach, expensive to forget.

    When Meta is run as a retargeting engine instead of a vanity reach buy, the numbers stop being soft. More than a third of sourced pipeline comes back through retargeting, at a cost per thousand that no other channel can match.

    See where the demand starts
    2.4%Avg CTR
    5.2xRetargeting ROAS
    £6.40Avg CPM
    38%Pipeline from retargeting

    The rest of the system

    Meta keeps them warm. Two channels make them.

    Where the demand is created

    LinkedIn is our sharpest channel. Thought Leader Ads at $1 to 3 a click warm the buyers Meta then keeps in front of you.

    See the LinkedIn playbook

    Where the intent is captured

    When a warmed buyer finally searches, Google is the answer waiting. Search and Performance Max, optimised to pipeline, not clicks.

    See how we run Google

    How many warm buyers are forgetting you?

    Book a 15-minute call. We will look at who you have already warmed up and show you what relentless retargeting on Meta would bring back.

    Book a call