Paid Media · Capture the intent
LinkedIn creates the demand. Google captures it the moment a buyer is ready to act. We run search and Performance Max as a capture layer, tuned so every pound chases pipeline, not the cheapest possible click.
The role
Search is the one channel where the buyer raises their hand first. They have a problem, they type it in, and the only question is whether you are the answer in front of them. That is intent capture, and it is the cheapest pipeline in your account when it is run well.
But search alone only ever reaches the small slice already shopping. That is why Google works best paired with LinkedIn: LinkedIn creates the demand and seeds the brand, so when those buyers finally search, they search for you by name and convert at a far lower cost.
Demand created upstream. Intent captured the second it appears.
How we run it
Most accounts let Google chase whatever is cheapest. We feed the platform pipeline signals so it learns to chase the clicks that turn into qualified leads.
We build around the terms a ready buyer actually types, grouped so each ad and landing page answers one job. No broad buckets quietly burning spend on the curious.
The fastest way to lower a cost per lead is to stop paying for the wrong clicks. We mine the search-term report weekly and keep a hard negative list growing.
PMax is only as good as what you feed it. We give it real asset variety and audience signals built from your own data, so it expands toward buyers, not toward cheap clicks.
A click is wasted on the wrong page. We match the message on the page to the intent of the search, then test until the conversion rate moves.
We pipe closed-won and qualified-lead events from your CRM back into Google, so smart bidding optimises toward real pipeline rather than form fills that never go anywhere.
The proof
A high Quality Score earns you cheaper clicks and better placement. A page that converts turns those clicks into leads. Offline signals make sure those leads are the ones worth paying for. That compounding is where the cost per qualified lead falls.
The rest of the system
Book a 15-minute call. We will look at your search account and show you where the ready buyers are slipping past you.
Book a call