Empra Labs

GTM motions

Data & ResearchKnow who to target, why they matter, and how to reach them.OutboundReach buyers directly: email, LinkedIn, SMS, multi-channel.Paid MediaCreate demand through LinkedIn, Google and Meta ads.CRM & ConversionTurn interest into qualified pipeline.

AI systems

AI RolesRole-specific AI systems. AI Social Media Executive, AI Account Researcher, and more.TrainingTeach your team to use AI, tools and GTM systems properly.

Software: ReplyLabs

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By industry

ManufacturingModern sales systems for industrial and B2B makers.B2B SaaSBetter outbound, cleaner data, sharper campaigns.FintechCareful, well-run growth with a higher bar for trust.EventsSponsor, exhibitor and attendee pipeline.

By GTM stage

Founder-Led GTM1 to 10. We run it with you.Team-Led GTM11 to 40. We build the system.Growth-Led GTM40+. We train your team.
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Trusted Partners & Certifications

The tools and partners behind the work

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Notion
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Instantly.ai
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HubSpot
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Salesforce
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Claude
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Empra Labs

GTM, rebuilt for the AI era. We rebuild the work behind growth: data, outbound, paid media, CRM, conversion, AI roles and training.

Services

  • Data & Research
  • Outbound
  • Paid Media
  • CRM & Conversion
  • AI Roles
  • Training

Solutions

  • Manufacturing
  • B2B SaaS
  • Fintech
  • Events
  • ReplyLabs

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    CRM & ConversionOverviewCRM RebuildConversion EngineReportingBook a call

    CRM & Conversion · The speed-to-lead system

    73% of your leads are dying in your CRM.

    The average B2B company takes 42 hours to respond to an inbound lead. By then the buyer has spoken to three competitors and signed with whoever answered first. The Conversion Engine routes, enriches and contacts every lead in under 60 seconds, before a rival opens their CRM.

    47s response78% go to whoever responds first0 min rep research
    Book a call See how it works
    New inbound lead
    jordan@govtech.io
    SCRouted to Sarah Chenin 47s
    Enriched, powered by Data & Research
    Head of Growth · GovTech · London · 11 to 50 · raised seed
    Sequence firing

    The cost of slow

    Every hour a lead waits, it goes cold.

    73% of B2B leads never get a follow-up at all. The ones that do wait an average of 42 hours. Speed is not a nice-to-have here. It decides who wins the deal, because 78% of it goes to whoever responds first.

    You already paid to earn the click. Then a slow CRM hands the deal to a faster competitor.

    Industry average42 hours
    With the Conversion Engine47 seconds

    78% of deals go to whoever responds first.

    The engine

    Six steps. One loop. Under 60 seconds.

    The moment a lead lands, the engine routes it to the right rep, enriches it, scores it, fires a multi-channel sequence, tracks the attribution and logs it cleanly in your CRM. No one has to be watching.

    Route
    Enrich
    Score
    Trigger
    Track
    Log
    Under 60 seconds, every time

    The Enrich step is powered by Data & Research, so the rep opens a record that is already complete: title, firmographics and signals filled before the first reply.

    Before and after

    Same lead. Two very different mornings.

    Before · The slow way

    A name and an email land in the CRM.

    The lead sits in a queue. Hours later a rep finds it, then spends 15 to 20 minutes googling who this person is, what the company does and whether they are even a fit. By the time they reach out, a competitor already replied.

    What the rep sees
    jordan@govtech.io
    Name and email only. Everything else: a manual search.
    After · The engine

    The lead arrives routed, enriched and already in sequence.

    In 47 seconds the lead is matched to the right rep, enriched with title, firmographics and signals, scored against your ICP and dropped into a multi-channel sequence that is already firing. The rep does zero research.

    What the rep sees
    Head of Growth · GovTech · London · 11 to 50 · raised seed
    Routed to Sarah Chen in 47s. Email, LinkedIn and call already queued.

    The rep opens a live deal instead of a blank form. Now that is a conversation worth having.

    What changes

    The numbers that actually move.

    Response time
    42 hours
    47 seconds
    Rep research per lead
    15 to 20 min
    0 minutes
    Follow-up channels
    1
    6+
    Leads contacted
    73%
    100%

    How we implement

    Live in your CRM in about two weeks.

    No rip and replace. We build the engine inside the CRM your team already uses, then prove every path before it touches a real lead.

    01

    Pipeline Leak Analysis

    We map your lead-to-revenue process end to end and find exactly where speed, routing and follow-up break down today.

    02

    Engine Build

    About 2 weeks

    We build the routing, enrichment, scoring and multi-channel sequences inside your CRM, then test every path before a single lead touches it.

    03

    Launch and Optimise

    We go live, watch the first leads run through in real time, then tune routing rules and sequences against what actually converts.

    The rest of the layer

    The engine runs best on a clean foundation.

    The foundation

    CRM Rebuild

    Clean pipelines, real lifecycle stages and routing that works. The engine needs a CRM your team can trust.

    See CRM Rebuild

    The source of truth

    Reporting & Analytics

    Dashboards and attribution that prove the speed-to-lead gain in revenue, not just in seconds.

    See Reporting

    How fast do your leads get a reply today?

    Book a 15-minute call. We will measure your real speed-to-lead, show you where deals are slipping to faster competitors, and map the engine that closes the gap.

    Book a call