AI-native GTM buildoutFor teams with 2–5 SDRs
Build an AI-native outbound system inside your business.
We install the infrastructure, AI workflows, data assets, LinkedIn setup, proof-led landing page, SDR training and 12 months of deliverability support, so your team can run outbound with a system that actually holds together.
15-minute intro call · £60M of pipeline generated across 40 clients
System map
Installed inside your businessAI GTM Engine
Empra Labs
What comes out
- Better account research
- Cleaner lead lists
- Stronger personalisation
- Higher inbox health
- More qualified meetings
Track record
The outbound we run for clients, in numbers.
of client pipeline generated
of MRR closed for clients
emails sent in the last 24 months
contacts reached across 410,000 companies
clients served
Built for teams like
01 · Who it's for
For SDR teams that need an AI-native outbound system, not another tool stack.
We build this for companies with the people in place but the process still missing.
You have 2–5 SDRs, but inconsistent output
Your team uses AI, but not in a structured outbound workflow
Your data process is slow, messy or too manual
Your LinkedIn and website do not back up your outbound claims
You want outbound owned in-house, with expert setup and support
You need deliverability, data, messaging and tooling working together
02 · What we install
Everything we build inside your business.
Eight assets, installed as one system — not a list of disconnected deliverables.
Foundation
The rails outbound runs on.
Outbound infrastructure
Domains, mailboxes, DNS, warmup, sending limits, tracking, routing and monitoring.
Data system
Access to our 1.2M-contact research database, plus validation, suppression, segmentation and scoring rules.
Intelligence
AI doing the heavy lifting.
AI GTM workflows
Research, data fill-in, scraping, verification, variables, campaign QA and reporting workflows built into your team's operating rhythm.
ReplyLabs access
$200 credit for our Google Sheets extension for email verification, scraping and AI personalisation.
Credibility
What prospects find when they check you.
LinkedIn credibility layer
Profile setup, company page checks and guidance on what prospects see after they receive an email.
Proof-led landing page
A campaign landing page that explains results, value, proof, why choose you and the next step.
Enablement
Your team, able to run it.
SDR training
5 hours of live training across the team, plus access to a training portal.
Deliverability support
12 months of support, monitoring and replacement rules if inboxes fall below the agreed standard.
03 · AI at the core
AI-native GTM workflows.
We don't just teach outbound — we install AI workflows into your actual GTM process. Every workflow is built for scale with AI at the core, connected into the tools your team already uses — no new stack to buy — so SDRs spend more time on conversations.
Research
Data
Messaging
Launch & improve
We don't add to your stack. We make the one you already pay for work harder.
AI
CRM
Sending
InstantlyData & automation
Most outbound advice is a playbook. This is an installation.
04 · Beyond the inbox
Outbound does not stop at the inbox.
Prospects check LinkedIn, your website, your proof and your team before they reply. The buildout covers what they find.
Outbound that holds together.
On-message bannerYour sales leader
Helping B2B teams build pipeline with an AI-native outbound system.
500+ connections · Posts weekly about outbound
Featured
Client case study
How the system gets built
Proof post
What prospects check first
Module 01 · LinkedIn
LinkedIn credibility setup.
When your email lands, the first thing a serious prospect does is look you up. We set up the LinkedIn layer so what they find backs up what your email said.
- SDR profile guidance
- Founder or sales leader positioning
- Company page checks
- Banner and headline guidance
- Featured section recommendations
- Connection and activity rules
Who you help
We help [your ICP] get [the result your buyers care about].
—
reply rate
—
meetings booked
—
pipeline created
"A real customer quote lands here, next to the logos prospects recognise."
Ready when you are.
BookTracking-ready · UTM + analytics wired in
Module 02 · Landing page
Proof-led landing page.
We build a campaign landing page your SDR team can use in outbound. It explains the results you create, who you help, what prospects get and why they should trust you — somewhere clear to land after they click.
- Who you help
- Problem you solve
- Results and proof
- What prospects get
- Why choose you
- Clear CTA
- Tracking-ready structure
Module 03 · ReplyLabs
$200 ReplyLabs credit included.
ReplyLabs works inside Google Sheets. Teams point it at columns of companies, URLs or emails and generate verified, researched and personalised output across thousands of rows. It handles proxies, throttling and retries in the background, and only charges for rows that succeed.
- Cleaner lists
- Fewer bounces
- Better targeting
- Personalised copy at scale
- Less time spent building lists
05 · Enablement
Your team, trained on the whole system.
Not a webinar. Live working sessions across SDRs, sales leaders and operators — on the system we just installed, with the materials to fall back on.
5 hours
live team training
Portal
for refreshers and onboarding
Playbooks
and SOPs your team keeps
Training curriculum
9 topicsOutbound strategy and ICP
AI workflow operations
Tool stack training
ReplyLabs training
Deliverability and warmup
Messaging and copy review
Campaign QA
Reply handling and handoff
Reporting and improvement
The guarantee
99% deliverability standard.
If a set of inboxes falls below the agreed deliverability threshold, we replace them at no cost. We also stay involved for 12 months, so your team is not left guessing when inbox health changes.
- Inboxes replaced at no cost if they fall below the agreed standard
- 12 months of monitoring, support and replacement rules
15-minute intro call
06 · After the buildout
What your team gets.
By the end, your SDR team runs outbound from a system — not from scratch every week.
- Cleaner lead lists
- Faster account research
- Better email personalisation
- Stronger LinkedIn credibility
- A landing page that supports outbound
- Less manual list building
- Better deliverability protection
- Clear QA before campaigns go live
- Repeatable SDR workflows
- AI used properly in outbound
07 · Why Empra Labs
Built through client work, not theory.
We are not teaching outbound from theory. We are productising the system we have built through client work: data sourcing, AI workflows, web scraping, LinkedIn research, deliverability infrastructure, campaign variables, inbox monitoring and campaign QA.
Outbound that reached teams at
£60M of pipeline and £8M of MRR generated across 40 clients
1.6M emails sent — every deliverability lesson is already learned
1.2M-contact research database, built over 18 months of client work
Personalisation variables written across real client campaigns
ReplyLabs built from our own internal outbound workflow
Works with the client's existing sales stack
08 · How it works
From audit to a running system.
- 1
Audit and ICP alignment
We map your ICP, current outbound motion, data and tool stack.
- 2
System design
We design the infrastructure, data assets and workflows around how your team sells.
- 3
Build and setup
Domains, mailboxes, data, workflows, LinkedIn layer and landing page go live.
- 4
Training and handoff
Your SDRs learn the system live, with the portal and SOPs to fall back on.
- 5
Support and improvement
12 months of deliverability support, monitoring and iteration.
Two ways to work with us
Retainer or buildout?
Two ways to work with Empra Labs, depending on what your team needs.
Retainer
Empra runs outbound for you.
Best if you want pipeline without building or managing the system internally.
- Empra owns delivery
- Ongoing campaign management
- New data, copy and optimisation
- Best for teams without internal SDR capacity
Buildout
Empra installs the AI-native outbound system inside your company.
Best if you already have 2–5 SDRs and want them working from better infrastructure, data, workflows and training.
- System built inside your company
- Assets, workflows and training included
- Your team owns the day-to-day motion
- Best for teams that want internal control
Install the outbound system your SDR team needs.
We bring the infrastructure, AI workflows, data assets, LinkedIn layer, landing page, ReplyLabs credit, training and 12 months of support. Your team runs outbound with a system that actually holds together.
Book a buildout call15-minute intro call · £60M of pipeline generated · 40 clients