Empra Labs

GTM motions

Data & ResearchKnow who to target, why they matter, and how to reach them.OutboundReach buyers directly: email, LinkedIn, SMS, multi-channel.Paid MediaCreate demand through LinkedIn, Google and Meta ads.CRM & ConversionTurn interest into qualified pipeline.

AI systems

AI RolesRole-specific AI systems. AI Social Media Executive, AI Account Researcher, and more.TrainingTeach your team to use AI, tools and GTM systems properly.

Software: ReplyLabs

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By industry

ManufacturingModern sales systems for industrial and B2B makers.B2B SaaSBetter outbound, cleaner data, sharper campaigns.FintechCareful, well-run growth with a higher bar for trust.EventsSponsor, exhibitor and attendee pipeline.

By GTM stage

Founder-Led GTM1 to 10. We run it with you.Team-Led GTM11 to 40. We build the system.Growth-Led GTM40+. We train your team.
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Trusted Partners & Certifications

The tools and partners behind the work

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Notion
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Instantly.ai
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HubSpot
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Salesforce
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Apollo.io
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Claude
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OpenAI
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n8n
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Apify
Bright Data
Bright Data
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Supabase
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PostHog
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EmailBison
Empra Labs

GTM, rebuilt for the AI era. We rebuild the work behind growth: data, outbound, paid media, CRM, conversion, AI roles and training.

Services

  • Data & Research
  • Outbound
  • Paid Media
  • CRM & Conversion
  • AI Roles
  • Training

Solutions

  • Manufacturing
  • B2B SaaS
  • Fintech
  • Events
  • ReplyLabs

Company

  • About
  • Team
  • Case studies
  • Blog
  • Resources
  • Careers
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    Data & ResearchOverviewProspectsCRMMethodologyBook a call

    Data & Research · The offer

    Your CRM, clean. And it stays that way.

    Stale records quietly rot your pipeline. We enrich everything you already hold, then keep it current on a cycle, so your CRM stays true with no ongoing work from your team.

    Book a call See the methodology
    Account record Refreshed
    Email
    j.miller@old-co.comjordan.miller@northwind.io
    Title
    Sales ManagerVP Sales, Northwind
    Phone
    missing+1 415 555 0148

    The problem

    CRMs rot. And nobody notices in time.

    Emails go stale. Fields sit empty. Contacts changed jobs months ago and you never knew, so your reps keep working a record that points nowhere. The data was clean the day it went in. It has been quietly decaying ever since.

    A rotting CRM does not throw an error. It just slowly wastes every motion you run on top of it.

    How it works

    One clean-up, then it runs itself.

    Two phases. The first fixes everything you already hold. The second makes sure it never drifts back. No work needed after setup.

    Phase 01 · One time

    The backlog clean-up

    We enrich and double verify everything you already have. Missing emails, phones and firmographics filled, duplicate records merged, formats standardised. The whole database brought up to date in one pass.

    • Fill missing emails, phones, firmographics
    • Dedupe and standardise every record
    • Double verify before anything lands
    Phase 02 · Standing

    The standing process

    An automated re-enrichment runs on a cycle and continuously watches for job changes and key account movements, refreshing those records early. It just keeps the database honest, on its own.

    • Automated re-enrichment on your chosen cycle
    • Continuous watch for job changes and account moves
    • Early refresh the moment something shifts

    You set the cadence once. After that, there is no work needed from your team.

    What gets enriched

    Every field that should be full.

    The same pooled data and double verification behind every Empra record, applied to the CRM you already own.

    Missing emails & phones

    Every blank contact field filled from the pooled providers, then verified.

    Firmographics

    Headcount, industry, revenue band and location, refreshed against current data.

    Double verification

    We deliver double-verified records only, so what reaches your reps is real.

    ~7 personalisation variables

    Funding, hiring signals, tech stack and more, generated with ReplyLabs.

    Dedupe & cleanup

    Duplicate records merged, formats standardised, junk records removed.

    Lifecycle & owner fields

    Stage, owner and lifecycle fields standardised so your CRM stays usable.

    Freshness

    Re-enriched on a cycle. Refreshed early when it matters.

    By default every record is re-enriched every 6 months, or on any cadence you choose. Between cycles, job-change and key account movement tracking triggers an early refresh, so the record is current the moment your buyer moves.

    Default 6-month cycle, or any cadence you want
    A tracked job change triggers an early re-enrich
    6 monthsDefault re-enrich cycle
    100%Double verified
    ~7Variables per record
    24/7Job-change watch

    Where this fits

    Part of one data engine.

    The sibling offer

    Need net-new names too?

    Fresh, double-verified prospects on tap. Bring the engine, we bring the fuel.

    See Prospects

    The engine

    How we do it

    20+ pooled providers, our own scrapers and double verification under every record.

    See the Methodology

    When did your CRM last tell you the truth?

    Book a 15-minute call. We will clean what you already hold, then keep it current on a cycle, with no ongoing work from your team.

    Book a call