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George Leveson
Co-Founder & CRO
London, United Kingdom
George is the co-founder of Empra Labs, leading commercial strategy and scaling outbound operations. With a background in B2B sales, partnerships and revenue growth, he brings a sharp commercial lens to everything from campaign strategy to infrastructure decisions, helping clients turn cold outreach into predictable pipeline.
Areas of expertise
B2B go-to-marketOutbound salesRevenue operationsPartnershipsPipeline generationCommercial strategy
Articles by George
GTM Strategy for B2B SaaS: A Practical FrameworkGTM Strategy · 16 Jun 2026Founder-Led GTM Playbook for 1 to 10 HeadcountGTM Strategy · 16 Jun 2026What Is a GTM Motion? Definitions and ExamplesGTM Strategy · 16 Jun 2026RevOps for B2B SaaS Startups: When and How to Set It UpRevOps · 16 Jun 2026B2B Pipeline Conversion Rate Benchmarks 2026RevOps · 16 Jun 2026B2B GTM for Fintech: What Is DifferentGTM Strategy · 16 Jun 2026