Crowdcube
Researched outbound that found engaged communities
A researched outbound motion built to find companies with the engaged communities that make a raise work. Over a year it generated 2.5 million pounds in pipeline.
Pipeline generated
Revenue generated
Client ROI
About the client
Crowdcube is the UK's leading private market investment platform. Founded in 2011, it has helped more than 1,600 companies raise capital from retail and institutional investors and built a community of over 1.6 million registered members. The platform is particularly known for community-powered raises, where a company's own audience becomes a meaningful part of the investor base — which is exactly why the quality of every lead mattered.
The challenge
Crowdcube needed qualified pipeline across UK and EU markets, and the hard part was the target itself. The job was to find companies with the engaged communities that make a raise work, not just any business that fit the firmographics.
What we built
We ran researched, personalised outbound across UK and EU markets. Every account was scored on community strength, with weak fits filtered out before they reached the list. Across more than 25,000 sends to over 7,000 companies, the work held a 9.15 percent reply rate and produced 156 interested conversations for Crowdcube.
The results
Pipeline generated
Revenue generated
Client ROI
Want a motion like this built for your ICP?
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