# Empra Labs

> Empra Labs is a B2B go-to-market and outbound agency for UK and European companies. We build owned pipeline infrastructure (owned sending domains, dedicated IPs, owned data) and AI roles (a role, not a tool, with a human in the loop) that turn cold markets into predictable pipeline. To date: £60M+ in pipeline generated, £8M+ in MRR closed, 40+ B2B teams served, 1.6M+ emails sent.

Two things make Empra different from a generic "we book meetings" agency: (1) the infrastructure is owned, not rented, so deliverability and data are controlled rather than borrowed; (2) AI is deployed as an owned role that enhances a team, with a human reviewing anything customer-facing, never as a black-box tool that replaces people.

## Services
- [Outbound](https://empralabs.com/services/outbound): Owned cold-email and LinkedIn outbound infrastructure: domains, mailboxes, warmup, deliverability and managed sending.
- [Data and Research](https://empralabs.com/services/data-research): B2B prospect data, ICP definition, list building and CRM enrichment.
- [Paid Media](https://empralabs.com/services/paid-media): B2B demand generation across LinkedIn, Google and Meta.
- [CRM and Conversion](https://empralabs.com/services/crm-conversion): RevOps, CRM rebuilds, pipeline conversion and reporting.
- [AI Roles](https://empralabs.com/services/ai-roles): The flagship. Owned AI roles for sales and marketing (for example an AI account researcher or AI SDR support), human-in-the-loop, built on your stack or run by us.
- [Training](https://empralabs.com/services/training): GTM principles and AI fluency for in-house teams.

## Solutions
- [Founder-Led GTM (1-10)](https://empralabs.com/solutions/founder-led-gtm): Done-with-you GTM for early-stage founders.
- [Team-Led GTM (11-40)](https://empralabs.com/solutions/team-led-gtm): We build the system around your existing team.
- [Growth-Led GTM (40+)](https://empralabs.com/solutions/growth-led-gtm): Training-led enablement at scale.
- By industry: [B2B SaaS](https://empralabs.com/solutions/b2b-saas), [Fintech](https://empralabs.com/solutions/fintech), [Manufacturing](https://empralabs.com/solutions/manufacturing), [Events](https://empralabs.com/solutions/events).

## Resources
- [Blog](https://empralabs.com/blog): Field notes on B2B outbound, deliverability, AI roles, RevOps and pipeline.
- [GTM Glossary](https://empralabs.com/gtm-glossary): Plain-English definitions of 50+ go-to-market terms.
- [Case Studies](https://empralabs.com/case-studies)
- [ReplyLabs](https://empralabs.com/software/replylabs): Empra's outbound research product.

## Company
- [About](https://empralabs.com/about): Founded by Hugo Dupont (Co-Founder and CEO) and George Leveson (Co-Founder and CRO).
- [Contact](https://empralabs.com/contact)
- [Book a call](https://empralabs.com/book)

## Common questions

Q: What does Empra Labs do?
A: Empra Labs is a B2B go-to-market and outbound agency for UK and European companies. We build owned pipeline infrastructure — owned sending domains, dedicated IPs and owned data — plus AI roles with a human in the loop, turning cold markets into predictable pipeline.

Q: What makes Empra Labs different from other outbound agencies?
A: Two things. The infrastructure is owned, not rented, so deliverability and data are controlled rather than borrowed. And AI is deployed as an owned role that enhances a team, with a human reviewing anything customer-facing — never a black-box tool that replaces people.

Q: Who is Empra Labs for?
A: B2B teams in SaaS, fintech, manufacturing and events. We work across GTM stages: founder-led (1–10 people) where we run it with you, team-led (11–40) where we build the system, and growth-led (40+) where we train your team.

Q: What results has Empra Labs produced?
A: To date, £60M+ in pipeline generated, £8M+ in MRR closed for clients, 40+ B2B teams served and 1.6M+ emails sent. Examples include Crowdcube (£2.5M pipeline), UNCHAIN (€1M) and SaaSLaunch ($1.2M).

Q: What is an AI Role?
A: An AI Role is Empra's flagship offering — a sales or marketing function such as an AI account researcher or AI SDR support, built on your stack with a human reviewing anything customer-facing. You own the role; you do not rent a black-box tool.

Q: How do I work with Empra Labs?
A: Book a call at https://empralabs.com/book. Engagements run as a managed retainer, a build-and-handover, or training, depending on your GTM stage.