Consistently Fill Your Sales Pipeline—Without Hiring
Empra Labs’ SDR-as-a-Solution model helps B2B companies build predictable, scalable pipelines. We handle the top-of-funnel, so you can focus on closing deals.
The Empra History
Our Clients
Trusted by B2B Companies Across the Globe
What Is SDR-as-a-Solution (SDRaaS)?
SDRaaS means having a dedicated function focused solely on building your sales pipeline, without the time, cost, and complexity of managing it in-house.
We handle everything from initial prospecting to in-depth personalisation, ensuring you consistently receive qualified leads.
It’s a cost-effective approach to lead generation that saves you from the headaches of hiring, training, and retaining your own team.
Are we the right fit?
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If your business is ready to start building a pipeline but you’re not yet prepared to hire in-house, our SDRaaS can shoulder the entire lead generation workload. It provides you with immediate traction—helping you connect with prospects and validate your market—without the overhead or learning curve of managing a new employee.
By allowing us to handle the early-stage outreach, you can focus on what you do best: closing deals, refining your offerings, and driving your vision forward. Once you’re ready, we can seamlessly help you transition towards adding internal sales talent if that becomes part of your growth plan.
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If you’ve got a lean sales operation—perhaps just a founder and a salesperson or two—our SDRaaS helps lift the burden of constant prospecting. We take on the detailed work of pinpointing the right leads and reaching out effectively, so your existing team can spend their valuable time in meaningful conversations that lead to new clients.
Over time, as you see the consistent flow of high-quality leads, your team can focus on nurturing and closing opportunities. This steadiness not only helps manage workload but also supports more predictable growth without the need for knee-jerk hiring.
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For larger, more mature businesses, SDRaaS provides scale without sacrificing quality. We leverage a multi-channel approach—email, LinkedIn, and more—to ensure your message reaches the right decision-makers, at the right time, across a range of touchpoints.
This flexible capacity means we can handle significant outreach volumes, while still tailoring each interaction. Our process ensures that even at high volume, we maintain a personal, human touch. This helps you expand into new markets, test new products, or simply ensure a healthy, ongoing stream of qualified leads.
What are my other options?
| SDRaaS by Empra Labs | Full-Time SDR Hire | |
|---|---|---|
| Cost | $ | $$$$ |
| Average Annual OTE* | - | £48,000 / €58,000 / $61,000 ** |
| Setup & Training | 2 weeks to launch | 1-2 months hiring & onboarding |
| Scalability | Easily adjust volume & targeting | Requires hiring more SDRs to grow |
| Hidden Costs | None—no pensions, healthcare, or overhead | Pensions, healthcare, office space, bonuses |
| Risk & Turnover | Low—consistent performance & no hiring risks | High—if SDR leaves, pipeline suffers |
*OTE: On-Target Earnings
**Source: https://wiserelite.com/assets/WiserElite_SalarySurvey.pdf
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Our Process
Step 1: Setting up Infrastructure
We take care of all the technical groundwork so your outreach runs smoothly from day one.
This includes configuring and authenticating email domains with DKIM and SPF, ensuring strong deliverability and protecting your brand’s reputation.
We also warm up new sending domains over a minimum two-week period through our dedicated IPs before launch.
Step 2: Lead Generation
We generate leads using a variety of tools, then analyse your ICP and TAM to curate a list of targeted decision-makers.
After gathering detailed data on each contact, we refine the list by removing any that don’t meet your ICP criteria.
This ensures the final list is a perfect fit for your company.
Step 3: Personalisation
Backed by advanced analytics and proprietary methods, we tailor each outreach to the individual on the receiving end.
We look into industry context, role-specific challenges, and personal interests—crafting messages that resonate on a deeper level.
This ensures each message is customised to engage recipients individually, helping build trust from the very first interaction.
Step 4: Sequence Writing
Drawing on the experience of delivering over 85,000 emails, we’ve built a powerful knowledge base of what works—and what doesn’t.
Using these insights, our team writes carefully structured email sequences that present your offer clearly, compellingly, and authentically.
With data-backed decisions and tested frameworks, we consistently produce campaigns that capture attention and drive action.
Step 5: Outreach
With personalisation and sequences in place, we launch a 5-step email campaign designed to engage prospects and provide genuine value.
We include thoughtful follow-ups to maintain interest over time, and as responses come in, we handle qualification to ensure you only speak with high-quality leads.
By the time a prospect books a call, they’re already well-informed and primed for a productive conversation.
Step 6: Results
By tailoring outreach to each prospect, we help convert interest into tangible results.
Over time, we carefully measure performance and refine our approach, steadily increasing the quality and quantity of leads heading your way.
On average, our clients achieve 25 qualified meetings per month with prospects that perfectly match their ICP, leading to higher CLTV and sustainable business growth.
FAQ
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This is one of the most common questions we get.
What sets us apart is our innovative approach, driven by our proprietary software.
Unlike traditional appointment-setting agencies that rely on third-party leads, manual processes, and expensive email services, we’ve built our own lead personalization software. This allows us to deliver highly qualified leads while streamlining email setups through our internal systems. The result? A seamless experience every time, free from human error.
We’ve invested heavily in building the best possible tools, putting us far ahead of the competition.
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Pricing varies based on your unique setup and goals.
We’ll work closely with you to determine the best service that aligns with your needs. Simply schedule a call with us, and we’ll assess if our program is the right fit for you.
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When you partner with us, we work closely together, which is why we’re selective about who we collaborate with.
Our approach is highly data-driven, giving you full transparency into everything we do. Your main focus will be closing the calls—we’ll take care of filling up your calendar.
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We Don’t Promise a Set Number of Appointments
Our focus is on sales, not just appointments. There’s no value in booking 20-30 unqualified meetings if only a couple convert into clients.
That said, we typically generate 10-20 high-quality calls per week.
Many appointment-setting agencies focus on the quantity of calls as a measure of success, but it’s like prioritizing ad traffic over actual conversions—it just doesn’t add up.
At least, not in our book.
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This varies from client to client.
Many of our clients close their first deal within 4 days, and some even close 4 or more within the first week.
You can expect warm leads within the first week, but our priority is building a long-term strategy with high-value clients, rather than chasing quick, unreliable results.